Engaging Professional Painters: Promotional Emails for 3M Week
Promotional email campaign for the annual 3M Week product sale at Sherwin-Williams.
01
Challenge
3M, a major product vendor for Sherwin-Williams stores, sponsors an annual sales drive targeting professional painting contractors, featuring both 3M and Scotch products. For this sales drive, 3M requested an email campaign that effectively promoted the event in addition to driving PRO+ sign-ups, Sherwin-Williams' painter loyalty program.
02
Solution
Creative developed versions for teaser, day-of, and urgency sends. To support the campaign, a photoshoot was organized to capture original lifestyle photography for the 3M brand.
