Elevating Sales Strategy: Nucleus Reimagines Competitive Resources for Comcast Business

Nucleus (formerly the Competitive Learning Center) is a competitor-focused platform available to Comcast Business sales reps. Reps use the available resources and aggregated data to understand Comcast’s competitive advantages in order to best position a sale.

Client
Comcast Business

Role
Digital Design

Logo by Peter Roth

Client
Comcast Business

Role
Digital Design

Logo by Peter Roth

Client
Comcast Business

Role
Digital Design

Logo by Peter Roth

01

Challenge

Comcast Business decided to refresh its "Competitive Learning Center" and rebrand it as Nucleus, a "one-stop shop" for competitive resource materials. Nucleus delivers a thorough range of competitive information for sales reps, covering major competitors along with regional and local business insights.

The primary goal of these improvements was to ensure that the content remained direct and easily readable for sales reps. Additionally, it needed to be organized in a clear, consistent format for easy comparison and navigation.

02

Process

Our initial step was to evaluate the architecture of the existing Learning Center and offer Comcast Business recommendations for reorganizing the new user journey. We reviewed analytics and usability results from the current site, along with feedback from a select group of sales reps. Finally, we explored options to include both a new admin section and the existing feature that allows reps to look up competitors by zip code.

03

Solution

We upgraded the interface by shifting from a database-style UI to a card-based layout, created a new admin portal that allows Comcast Business to upload assets on their own, and improved the competitive comparison reports so sales reps could access clearer, up-to-date information.

04

Result

Following the implementation of the UI/UX overhaul, Comcast Business’s competitive intranet experienced a significant 56% increase in user sessions and a 27% decrease in bounce rate.

Let’s Talk

C-BUSHWAY

©

Chris Bushway

2024

Let’s Talk

©

Chris Bushway

2024

Let’s Talk

C-BUSHWAY

©

Chris Bushway

2024