From Outdated to Inviting: Elevating a Senior Living Site to Highlight Comfort and Accessibility
Initial website concepts for a local senior living facility, influenced by recent expansions and a comprehensive rebranding effort. These changes highlighted the necessity for improved content management functionality and alignment with the updated brand identity.
01
Challenge
The primary challenge for the site redesign was the absence of a CMS, which made it difficult for the clients to update information efficiently. Additionally, the company had recently rebranded, but the new brand identity had not been applied to their website, resulting in an inconsistent online presence. The facility had also recently built a new memory care center that needed to be prominently featured and integrated into the site.
02
Process
We began by conducting interviews with residents and facility staff to understand their perspectives and gather insights on the features they felt were most important for the new site. Working closely with client stakeholders, we developed an approach to seamlessly extend the new brand identity into the digital space. To enrich the site's content, we gathered professional photography, testimonials from residents and their families, and various video assets.
03
Solution
With the implementation of a CMS for seamless content updates, the website refresh also included a comprehensive redesign aimed at enhancing user accessibility. These concepts focused on modernizing the site's visual appeal, improving navigation for both residents and their families, and integrating new features such as virtual tours, interactive community calendars, and easy access to important resources and contact information.
04
Result
Although the client was delighted with the site's new structure and content management capabilities, they ultimately decided to pursue a different creative approach more in line with their vision. Despite the shift in creative direction, the foundational improvements we implemented have laid a solid groundwork for future enhancements.