Reimagining Workplace Style: A Fresh Look at Employee Uniform Standards
Sherwin-Williams had recently revised their employee dress code and appearance standards to reflect a more modern and friendly approach. The new guidelines focused on “what you can do” as opposed to “what you can’t do” and encouraged Sherwin team members to infuse personality into their appearance while at work.
Client
Sherwin-Williams
Role
Graphic Design, Creative Direction, Photography
Collaboration:
Todd Biss Productions
01
Challenge
Sherwin-Williams had recently revised their employee dress code and appearance standards to reflect a more modern and friendly approach. The new guidelines focused on “what you can do” as opposed to “what you can’t do” and encouraged Sherwin team members to infuse personality into their appearance while at work.
02
Process
The client aimed for a visually compelling approach that departed from traditional HR documentation. The style guide encompassed fresh uniform choices and stylistic recommendations. A comprehensive on-site photoshoot at a brand new Sherwin store captured both lifestyle and model photography.
03
Solution
The highly-visual Lookbook included photography of their refreshed uniform collection, featuring new color and style options, along with the relaxed appearance guidelines. The book is distributed to every new Sherwin employee during the hiring process.
